Berlin - The federal government has so far spent around 7.5 million euros to advertise the Corona warning app. This comes from response to request from the industrial policy spokesman for the Greens, Dieter Janecek, on which the Handelsblatt reports.
The costs are therefore shown until July 10th and do not include any expenses for agencies or the Production of advertisements. Around 231,000 euros were spent on social networks.
According to its own information, the federal government also has the controversial Chinese platform Tiktok included in their advertising campaign. You did not place advertisements there directly, but “commissioned influencers to advertise the Corona warning app in their respective social media sites,” the letter says. Information on the amount of expenditure for Tiktok could only be given once the project was completed.
The companies SAP and Deutsche Telekom had developed the warning app on behalf of the federal government and started it around month ago. According to the Robert Koch Institute (), the app has been downloaded 16.1 million times since it was launched (as of July 20). The app identifies possible chains of infection anonymously and is intended to help contain the corona pandemic.
The developers have already updated the corona warning app several times since it appeared. The latest version of the app enables use in Turkish - German and English have already been offered.
The hotline for the app is also to be operated in Turkish with the start of the new language version. Support for other languages is planned: The app should then be able to all texts in Russian, French, Romanian and Arabic.
Numbers for fulfilling the actual core task of the app, the tracking of infection chains, can be omitted Derive data protection reasons only indirectly. Anyone who has tested positive for the SARS-CoV-2 virus and uses the app will receive so-called TeleTAN after calling hotline and can enter this into the Corona app.
So far, around 500 TeleTANs have been used generated - data on how many users actually entered the TANs in the app and thus caused warning messages is not available.
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